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Good CDs vs. great CDs

What’s the difference in your opinion between a good creative director and a fucking amazing creative director? This of course, from the perspective of a subordinate art director. We were just around...

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How do you avoid hiring assholes?

I’ve heard that you have a policy not to hire assholes. So, do you have some sort of asshole test when you hire? How do you know they are not acting in the interview? Boy, the day they invent the...

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What’s the route to becoming a CD?

What is the normal route to become a Creative Director? I know that there isn’t one set path, but do you find that more CDs begin their career as an Art Director or a Copywriter? And what do you think...

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How can a CD keep teams motivated?

I am just wondering what is the best way for a Creative Director to keep all his teams motivated. is there anything in particular you do? Keeping his or her teams motivated is a big part of the CD job....

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If you could hire a dead ad guy…

Dr. Frankenstein comes over one day and tells you he will revive any one ad god of your choice so you can hire him as a freelance consultant. Who do you pick? Is it Bernbach? David? Chiat? Leo? If I...

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My own small company preaches “teamwork”, practices exclusion

I have been in advertising for 12 years and I set up a creative-only outfit with two other people, who do not have an advertising background. For some time now, one of my partners acts as de facto...

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Helping to turn a big agency’s rep around

I’m being offered a CD position at a big shop with a less than stellar creative reputation. However, they’ve made some key hires of top award- winning talent from some of the best agencies in the...

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Keeping scam ads out of award shows

It’s great to see that you will be heading up the ADC awards Nancy. I have one humble request on behalf of some of the more ethically- inclined creative people out there: Please, can you do your best...

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The junior I hired might be being primed to replace me — HELP!

Hi Jancy, I am an intermediate/senior level creative working in a small agency. I had previously hired a jr. on to help out with some tasks. Over the past year that this jr. has been at the agency,...

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